U.S. consumers seek authentic, design‑forward brands with a story. Istanbul’s craft, essences, and visual language translate powerfully—but scaling requires regulatory‑ready packaging, reliable supply, and channel access. We fund high‑margin categories and apply operator playbooks to achieve repeatable growth.
Formula & stability work, packaging/tooling, first production runs, compliance & testing, retail onboarding fees, pop‑up/store build‑outs, creator fees, PR and launch marketing.
Trend volatility → evergreen core line plus limited drops; data‑driven merchandising
IP/counterfeit risk → trademarks, design/IP registration, distributor vetting
Regulatory issues → IFRA & FDA compliance, claims review, safety testing
Supply constraints → multi‑supplier strategy, buffer inventory, alternate essences
Influencer dependency → diversify channels; owned community & email
Monthly commercial dashboards, inventory turns, compliance calendar, quarterly board reviews; 100‑day brand‑launch plan at kickoff.